Coming from strong product design education from IDC, IIT Mumbai along with mechanical engineering background, I am a very passionate hands-on product designer. An admirer of Bauhaus school of design and believer in eye of details. Evern after beeing at management level, I try to work hands-on for at least one of the project. I am well converstant with all design tools - figma, sketch, invision, etc.

I have over 20yrs of experience in Design Management and driving Digital leadership at various organisations. I have led teams various types of design teams like Interaction Design, Visual Design, User Research, Content, illsutrations, front end developrs and PMs. I have helped orginizations to adopt Design Thinking process. I have collaborated with cross-org teams like Engineering, Product Mangement, Sales, Marketings, Operations, HR, etc. I have defined career paths and competency matrix for design teams.

I have setup User Research team in multiple companies. I have built usability labs and design studios. I have conducted research in India, USA, Europe and Korea. I have used reseach to bring out meaningful and actionable insights to improve customer experience and product quality. I have coducted both primary and seconday reseach. I have done contextual enquiry, customer site visits, 1:1 user interviews, focus groups, surveys and systhesis sessions.

I have built design system that includes design standards, illustrations, visual style guide, voice & tone for messages, brand identity, user onboarding, training, etc. I have setup tools and repositires for design systems. I have good command on VD in terms of form, color, texture, proportion & ergonomics

I come from Industrial Design background and Mechanical Engineering. I have worked in automotive companies designing bikes, SUVs and mini vehicles., CAD design and manufacturing process.

Human Computer Interaction (HCI): Had great opportunity to with with companies like Intel and LG R&D, where I worked on technology based UX. I have worked on wearable UX like Google Glass and Smart Watch. I have worked on Speech Interface Design/Voice user interface(VUI). I designed innovative Natural User Interface (NUI) like "Multi Modal Interactions" and Gesture interfaces. I hold UX patents